News August 2008: Mobile Vouchers
Mobile Vouchers - the Retail Incentive for 2009
In an increasingly challenging retail environment, mobile vouchers are set to be the new drive to increase footfall during the coming year. Cost conscious consumers can receive discount vouchers by SMS and MMS. The use of vouchers combined with location based services offers instant gratification through redemption in a local branch. The gathering of consumer CRM data on mobile devices is the ultimate marketing tool.
Mobile Vouchers can create technical challenges, particularly when systems integration at the point of sale is used to manage the redemption process. X-on has a number of novel approaches the problem of system integration which allow it to be circumvented and means that proof of concept trials can be rolled out in short timescales with minimal costs and disruption.
There are a variety of factors that influence the choice of mechanic for delivery and redemption of vouchers at the Point of Sale.
If you would like to discuss the concept or technology in more detail, please contact Sales on 0333 332 0000.
