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X-on specialise in the technologies for all phone based promotional marketing

SMS Promotions

Phone Based Competitions


We use our messaging expertise to deliver high quality SMS Competitions and Promotions for some of the World's Biggest Brands.


From text-to-win to on-pack promotions X-on have a long history of serving the agency market and direct to business. We only use the best delivery routes to ensure a responsive service, so your customers enjoy an experience of the highest quality.

Whether you are running a local promotion for your small/medium business, or a televised nationwide campaign we have a product to fit your needs.

Brand Interaction

Interact directly with your customers through a managed user experience and contact with your prize-draw winners. Request that users collect prizes in-store to increase footfall at retail locations.

Build Loyalty

SMS have a read-rate of 99% compared to projected 6% reach for social campaigns. Establish your direct marketing database by inviting customers to opt-in to exclusive, direct to mobile offers.

Advertise Anywhere

Promote your competition on TV, Radio, In Print and On-Pack. With our ability to provide routes of entry across SMS, phone (IVR) and web your customers will always be within reach.

Free & Premium

We provide both free to user and revenue generating premium platforms. Encourage interaction by remaining free, or charge up to £5.00 per entry for the chance to win high value prizes.

Reliable, Compliant Campaign Partners

Our services are run with integrity and comply with PhonepayPlus Regulations at all times. Our clean track record has ensured a large roster of satisfied clients.

Working alongside our agency partners we have managed successful text to win competitions for many household brands, including products such as:

Promotions Clients

We have over a decade of experience providing the engine for a wide variety of marketing platforms, chances are you may have used our platform without even knowing it. With a platform you can trust and a history of successful promotions, X-on are the ideal partner for your next promotion.

Real-time Reporting

We understand the importance of your promotion becoming a success. X-on's competition platform provides online access to your consumer interactions in real time. Data is presented is an easy to understand format, which at a glance provides insight into consumer behaviour patterns, immediately highlighting periods of popularity.

Combined with tools to track redemption rates through the source of your advertisements you will gain understanding which can be applied to future promotions and targeted marketing campaigns.

Competition Dashboard

Gain Insight

Our competition dashboard provides the insight you need to effectively manage and monitor your on-going promotions.

Export Your Data

Using our data export tool you can download details of every promotion entry. Apply simple filters to get just the data you need.

Data Security

The safety of your data is our #1 priority.

Access Every SMS

Quickly react to any consumer enquiries with searchable access to every message sent and received.

Platform Features & Options

Our competitions and on-pack promotions deliver text mechanics including a huge variety of features. Features can be combined and new features devised to make the perfect fit for your campaign.

Lotteries and Raffles

All entries are collated and one or more winners are selected after the competition window. We offer managed prize draws to ensure impartial results.

Unique On-Pack Codes

By requesting the consumer to submit unique on-pack promotional codes with their entries you are able to validate proof of purchase and track the source of your entries.

Instant Win & Magic Moments

Winners are chosen either on a probability basis or at specific time points during the promotion. These competitions allow you manage your promotional risk with confidence.

Skill-based Quizzes

Ask your customers to answer multiple choice questions. The perfect compliment for both instant win and raffle based promotions.

Closely Integrated

Need something a little more… bespoke? We can integrate with third party services web services to provide you with complete control over your promotion.

Polls & Voting

Direct to consumer and in-house polls can be a great way to gain insight into your product or service. With our real time reports it couldn't be easier to get results.

With many options available our experienced team are on hand to discuss your opportunity and help you to make the most of your campaign. Please call Sales on 0333 332 0000.